Chop Life
Intro
Choplife is a braai spot and social club based in Blouberg, created for a growing Black middle-class community on that side of Cape Town. The aim of the project was to establish a clear, recognisable identity that could launch quickly while leaving room to evolve as the space and community grow. I handled the rapid turnaround logo design and foundational branding, focusing on simplicity, warmth, and approachability. The identity was intentionally kept flexible, with plans to continue developing the brand language post-launch as the restaurant becomes an active social hub.
